2. 參考書目 Reference Book
1. William O. Bearden, Thomas Ingram, and Raymond LaForge (2005), Marketing: Principles and Perspectives, 5th. edition, Boston, MA: McGraw Hill/Irwin.
2. Michael J. Etzel, Bruce J. Walker, and William J. Stanton (2007), Marketing, 14th. edition, Boston, MA: McGraw Hill/Irwin.
3. Philip Kotler (2008), Marketing Management, 13th. edition, Upper Saddle River, NJ: Prentice Hall.